Jordan Grossberg—known to friends, colleagues, and clients as Jordan Gee—is a vital member of The Grape Exchange team and part of the next generation of the Grossberg family. The son of Michael Grossberg (Mike Gee), Jordan brings both inherited passion and a distinctly personal point of view to the world of wine, grounded in curiosity, discipline, and an instinct for discovery.

A graduate of the University of Delaware with a degree in History, Jordan approaches wine with a scholar’s mindset, viewing each bottle as a reflection of place, tradition, and intent. This academic foundation informs his natural affinity for wines with a sense of story—particularly those from overlooked regions, obscure appellations, and producers working quietly outside the mainstream. An enthusiastic foodie, Jordan is deeply attuned to how wine performs at the table, valuing balance, authenticity, and character over excess.

Jordan Gee has a particular talent for identifying unique, often under-the-radar wines and translating their virtues with clarity and conviction for the public. His palate favors integrity and individuality, and his mission is clear: to bring distinctive, meaningful wines into focus and share their pleasures with both seasoned collectors and curious drinkers alike.

Justin Grossberg—known throughout The Grape Exchange as Justin Gee—is a key member of the team and the next generation of the Grossberg family legacy. The son of Michael Grossberg (Mike Gee), Justin brings a natural instinct for tasting quality and an unwavering focus on value, ensuring his clients consistently find wines and spirits that overdeliver on both pleasure and price.

A lover of simple, honest food, Justin believes great bottles should elevate everyday moments as effortlessly as they anchor a serious collection. That balance defines his palate: grounded and accessible, yet finely tuned to the nuances of collector-worthy spirits and fine wines. He has a keen ability to cut through noise, identify true merit, and match selections precisely to a client’s taste and expectations.

An avid New York sports fan, Justin brings a competitive edge to his craft—always hunting for winning selections, undervalued standouts, and bottles poised to outperform expectations. Whether sourcing a reliable go-to or a standout addition to a cellar, Justin Gee approaches every recommendation with focus, discipline, and a drive to win on behalf of his clients.

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