Brothers Isidoro, Rommel, William, and Axel Krassel Peralta continue the work that their grandfather Max started in the 1930s. An immigrant who fled his home country of Germany at the start of WWI, 16-year-old Max landed on the Gulf coast of Veracruz in 1917.

With no knowledge of Spanish, Max began working any odd job that he could find. He eventually found himself in the mountainous Cañada region of Oaxaca, where he met and married his wife. It wasn’t long before he began distilling aguardiente on a coffee farm (at that time it was common for the haciendas to distill their own cane). After learning the ropes, Max set out on his own to begin distilling his own aguardiente, using a still he designed and built himself.