Yéyo was founded in 2009 by Jon Bullinger, who, at 25, left a full-time job at Intel to chase a dream: crafting tequila that honored tradition but dared to be different. A trip to Mexico led him to Arandas, where he discovered a family-run distillery and the rich red soils that would define Yéyo. He didn’t just fall in love with the tequila—he fell in love with the culture, the people, and the spirit of the town.

Alongside distillery owner Sergio Vivanco and legendary Master Distiller Sergio Cruz, Jon poured his passion into creating a tequila that pushes boundaries while staying true to its roots. Each release is intentional, bold, and unforgettable.

Yéyo—a common nickname in Mexico that carries warmth and connection—honoring the people, culture, and community that inspired it. Every bottle is a toast to tradition, crafted with purity and passion, and a celebration of the journey that made it possible.